ProMach Tags Alan Shipman to Replace Retiring Identification & Tracking President Bob Zuilhof

Apr 17, 2014

Cincinnati, OH — ProMach, Inc. announced today that Alan Shipman has been named President of its Identification & Tracking Group to replace Bob Zuilhof, who is retiring in June. Through its ID Technology and Labeling Systems (LSI) brands, ProMach’s Identification & Tracking Group designs and manufactures labeling, coding, and marking systems, peripherals, and labels for a wide range of industries and custom applications. The Identification & Tracking Group employs over 275 people across seven manufacturing facilities and dozens of regional support locations throughout North America.

Mr. Shipman will lead operations and provide strategic direction for the business unit, which has regional offices and manufacturing facilities throughout the United States and Canada. He most recently served as ID Technology’s Vice-President and General Manager. He began his career with ID Technology nearly 19 years ago as South Central Regional Manager and also served several years as Vice-President of Sales. Before joining ID Technology he was employed with Accenture Consulting. Mr. Shipman will report to ProMach President and CEO Mark Anderson.

“We’re fortunate to have a leader of Alan Shipman’s caliber and experience to assume responsibilities for our Identification & Tracking Group,” said Mr. Anderson. “He has been an integral part of our success and has grown up in the identification and tracking business under Bob’s mentorship. He is the ideal choice to continue the strong record of growth, customer satisfaction, and product excellence that has made us as the most trusted specialist in labeling, coding, and marking.”

“I'm looking forward to building on the strong reputation and track record achieved by ProMach’s management team,” added Mr. Shipman. “We have excellent products and services, a strong team, and a proven model for delivering customer satisfaction and innovative solutions. We have many outstanding opportunities to expand our leadership position in labeling, coding and marking. I’m grateful for Bob’s guidance over the years and the foundation of success he created.”

Mr. Zuilhof founded Fort Worth based ID Technology in 1993 and grew the company from a regional labeling equipment reseller to one of the world’s largest manufacturers and integrators of identification and tracking equipment, products, and services. INC. Magazine recognized ID Technology as one of the fasting growing businesses in the US for 1997-1998. For 12 consecutive years, ID Technology has been the largest label printer applicator manufacturer in North America. Mr. Zuilhof sold ID Technology to ProMach, Inc. in 2002 and joined the company as President to lead its Identification and Tracking business.

Under his leadership ProMach’s Identification & Tracking Group’s rapid growth has been fueled by innovative product and service development and the steady addition of regional offices for responsive, cost-effective customer support. In the past two years, the Identification & Tracking Group has added multiple label converting facilities and regional offices in the United States and Canada to become North America’s premier single source manufacturer and integrator of labeling, coding, and marking solutions. For the near future, Mr. Zuilhof will continue to serve ProMach in an advisory role.

“We deeply appreciate Bob’s longstanding leadership and dedicated service to ProMach,” said Mr. Anderson. “His strong record of growth, mentorship, and unfailing commitment to our customers has earned him unequaled respect and many friends throughout our company and industry. He holds a special place in our company's history and has been a major factor in our continued growth. We wish him and his family all the best in the future.”

“I’ve been fortunate to enjoy a long and rewarding career and develop many close friendships along the way,” said Mr. Zuilhof. “I’m looking forward to relaxing a bit and spending more time with my family and personal pursuits. I’m leaving a strong organization in very capable hands. I wish Alan and all my friends at ProMach continued success.”

About ID Technology

Customers across North America depend on ID Technology to design, build, integrate, and install the most effective product, case, and pallet identification systems for their product lines. ID Technology is a leading provider of labeling, coding, and marking equipment that also supplies quality flexographic, digital, blank, and shell labels in run volumes of any size from numerous regional label converting facilities across North America. ID Technology is a product brand of ProMach, a global leader in packaging line solutions. As part of the ProMach Labeling & Coding business line, ID Technology helps our packaging customers protect their reputation and grow the trust of their consumers. ProMach is performance, and the proof is in every package. Learn more about ID Technology at and more about ProMach at

Media Contact
Brandon Bettencourt | 1-720-390-7727

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