Flexographic Label Printing vs. Digital Labels

Introduction

Label printing is a dynamic industry that links product manufactures with consumers through communication with words, images, and ideas to consumers using primary product labels. Every product on store shelves relies on label printers to help convey branding messages to the target customer.

The diverse range of products in a global market offer the consumer so many choices, making it increasingly difficult to differentiate your brand from the competition. Using the proper label is essential in making your products stand out.

Since consumers have more choices about what they buy, the label is often the first indicator of quality and can differentiate the product from other similar offerings. Marketing research indicates that consumers develop their first impressions of a product’s quality and value from the label’s look and feel. That is why it’s so important to partner with a the right printer who can match your branding requirements with the appropriate printing technology.

Printing technology has evolved in recent years, offering a wider range of options and capabilities. The two types of label printing that have benefited the most from these advancements are flexographic and digital printing. So how do you know which is best for your needs? Begin by understanding the factors of each technology so you can choose a labeling solution that enhances your product to drive consumer purchasing.

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