A Guide to Labels and How They are Made

Introduction

Labels are important because they identify a product, build brand awareness, and provide information.

A good label is one that suits the application, meaning that the materials - face stock, adhesives, coatings - are well suited for the environment in which the label is used. Label materials need to last through the demands of the application, have an adhesive appropriate to bond to the surface it is applied to, and have a topcoat to ensure high quality printing of bar code, text, or images.

This eBook introduces the features of a good label and provides an overview of label manufacturing.